In the beginning research stages, user interviews and additional background research shed light on crucial aspects of people’s ski resort web page preferences:

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During the initial stages of the Gen X-Ray app project, extensive research was conducted to gain a deep understanding of the target market, user needs, and existing solutions in the medical education space. This research phase was instrumental in shaping the design direction and feature set of the app.

Target Market Analysis:

• Detailed analysis was undertaken to identify the primary audience for the Gen X-Ray app, including medical students, educators, and practicing healthcare professionals.
• Demographic data, such as age, educational background, and geographic location, was examined to understand the characteristics of potential users.
• Stakeholder interviews and surveys were conducted to gain insights into the needs, preferences, and pain points of the target market.

User Personas:

• Based on research findings, user personas were developed to represent different segments of the target audience.
• Personas such as "Medical Student Melanie" and "Educator Dr. Patel" were created to encapsulate the goals, motivations, challenges, and behaviors related to studying and teaching radiology.
• These personas served as guiding principles throughout the design process, ensuring that the app addressed the specific needs and preferences of its users.

Competitive Analysis:

• A comprehensive competitive analysis was conducted to evaluate existing solutions in the market, including medical imaging apps, educational platforms, and digital study aids.
• Strengths, weaknesses, opportunities, and threats of competitor products were identified, focusing on features, user experience, pricing models, and market positioning.
• Insights from the competitive landscape were leveraged to differentiate Gen X-Ray and identify opportunities for innovation and improvement.

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Usability testing was conducted to evaluate the effectiveness and usability of the low-fidelity prototype of the Gen X-Ray app. This early-stage prototype allowed us to gather valuable feedback on core features and interactions before investing significant resources into high-fidelity design and development.

Test Setup and Methodology:

• Participants were recruited from the target audience of medical students and educators, ensuring representation across different levels of expertise and familiarity with radiology concepts.
• Usability testing sessions were conducted in a controlled environment, with participants given specific tasks to perform using the low-fidelity prototype.
• Tasks were designed to assess key user interactions, such as navigating through X-ray simulations, annotating images, and accessing educational resources.

Observations and Insights:

• Observations from usability testing sessions revealed several usability issues and pain points that hindered the user experience of the low-fidelity prototype.
• Participants struggled to find essential features due to unclear navigation labels and inconsistent layout conventions, resulting in frustration and confusion.
• The lack of visual cues and affordances made it challenging for users to understand the purpose and functionality of interactive elements, such as buttons and icons.
• Participants expressed frustration with the absence of feedback mechanisms and error prevention measures, leading to uncertainty and hesitancy in performing tasks.